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Gigantic plastic waste pyramid highlights sustainability initiative

Published:  09 November, 2022

In a bold publicity stunt, Australian wine brand The Hidden Sea has partnered with zero-waste company Zero Co to build the world’s largest plastic pyramid in Egypt, drawing attention to the duo's latest campaign.

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Hidden Sea celebrates removing 10 million plastic bottles from the ocean

Published:  08 April, 2022

Sustainability is more of a strategic priority in the drinks industry than ever before. According to the 2022 Footprint Drinks Industry report, 53% of consumers seek information on their favourite drinks brands and venues regarding environmental and social responsibility.

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